A video-first content initiative built to engage young audiences around civic awareness and critical thinking.
The project focused on creating high-volume, high-impact content tailored to first-time voters, combining sharp, satirical opinion pieces with live Q&A sessions featuring diverse voices from across the political spectrum. In parallel, a podcast series was developed in collaboration with the Molad Institute, enabling deeper conversations around the same themes.
From a production perspective, the project was built from the ground up, with branding, content formats, and a fully in-house production system. A compact team of researchers, writers, editors, and crew operated within a flexible studio environment, supported by AI-driven tools and automated workflows that enabled fast, efficient content creation at scale.
Content was distributed across multiple social platforms, with adaptations tailored to each channel to maximize reach and engagement.
The project generated over 20 million views in four months, sparking wide audience interaction and ongoing demand for new content.
The videos shown here are just a small glimpse into our work,
